Digital Pathway Consulting
Your audience already trusts you with their health. They've read the books, watched the Reels, followed the protocols. What's missing isn't content -- it's a conversion event that turns that trust into transformation (and revenue).
666K
Instagram Followers
6M+
Cross-Platform Reach
5
Gaps Identified
5
Deliverables Built
Watch This First
This video walks through exactly what we found in your funnel and what we built to fix it.
A personal walkthrough from Francis.
The Audit
After analyzing Dr. Mindy Pelz's content, funnel, and platform presence, here are the gaps costing you revenue every month.
You have the largest fasting audience in the world and zero recurring conversion events. Your followers consume hours of free content but have no structured pathway into your premium programs. A monthly webinar is the missing infrastructure -- at your scale, a single event is worth $52,500+.
Your organic reach is exceptional, but growth is capped by algorithm volatility. You have no retargeting pixel capturing the millions of people who've engaged with your content. A modest $5K/month ad spend targeting your video viewers could generate 3x ROI on your next webinar.
Readers finish 'Fast Like a Girl' and have nowhere to go except back to Instagram. There's no webinar, no email sequence, no program application that captures people at peak motivation. You're leaving your warmest buyers on the table every single day.
Program launches rely on organic social, which means 90%+ of your audience never sees the announcement. A 5-email pre-launch sequence to even 10,000 subscribers generates more reliable revenue than posting to 666K followers who see the algorithm's version of your content.
Every person who watches your Reels, clicks a bio link, or visits your website is a warm prospect. Without a pixel and retargeting campaigns, they vanish. A basic retargeting setup could recapture 2-5% of monthly traffic for webinar registration at $5-10 CPL.
What We Built
Every piece is custom-built for Dr. Mindy Pelz's audience, niche, and offer. Expand each to see the full content.
The Numbers
Based on @dr.mindypelz's actual audience size and realistic conversion rates for the functional medicine niche.
0.1% of followers register, 30% show rate, 3% close at $3K
0.15% register, 35% show rate, 5% close at $3K
0.25% register, 40% show rate, 7% close at $3K (+ paid traffic)
* Projections assume 2 webinars/month. Industry average for functional medicine cohort programs: 3-7% close rate at $1.5K-$4K price point.
Next Step
15 minutes. No pitch. Just a conversation about whether this is the right fit and what the path forward looks like.
Book a Call with FrancisPrepared exclusively for Dr. Mindy Pelz (@dr.mindypelz) by Digital Pathway Consulting